Deutsch: Verbraucher / Español: Consumidor / Português: Consumidor / Français: Consommateur / Italiano: Consumatore /

Consumer, in the context of quality management, refers to an individual or entity that purchases, uses, or consumes products or services provided by a business or organization. Consumers are central to the quality management process, as their satisfaction, needs, and expectations are key factors in determining the quality of products or services. Ensuring that consumers receive high-quality, safe, and reliable products and services is a primary goal of quality management.


Application Areas:

  • Product Development: Understanding consumer needs and preferences is crucial in developing products that meet quality standards and market demand.
  • Service Industry: Service providers aim to deliver exceptional customer experiences by meeting or exceeding consumer expectations.
  • Quality Control: Quality management systems incorporate consumer feedback and data to identify and address product or service quality issues.
  • Marketing and Branding: Businesses use consumer insights to create effective marketing strategies and build brand loyalty.
  • Regulatory Compliance: Some industries are subject to strict regulations to protect consumers, such as pharmaceuticals and food production.


  • Consumer Dissatisfaction: Failing to meet consumer expectations can lead to dissatisfaction, negative reviews, and loss of business.
  • Product Recalls: Defective products can pose safety risks and result in costly recalls, damaging a company's reputation.
  • Legal Liability: Non-compliance with consumer protection laws and regulations can result in legal action and financial penalties.
  • Competitive Disadvantage: Businesses that consistently disregard consumer needs and preferences may lose market share to competitors that prioritize customer satisfaction.


  • Market Research: Conduct thorough market research to understand consumer demographics, preferences, and trends.
  • Feedback Mechanisms: Establish effective feedback channels, such as surveys and customer support, to gather consumer input.
  • Continuous Improvement: Use consumer feedback to drive continuous improvement in product quality and service delivery.
  • Ethical Practices: Maintain ethical business practices to build trust and long-term relationships with consumers.

History and Legal Basics:

  • History: The focus on consumer satisfaction and protection has grown over the years, with movements like consumer rights gaining prominence in the mid-20th century. Consumer advocacy groups and legislation have played a significant role in shaping consumer-focused quality management.
  • Legal Basics: Consumer protection laws and regulations vary by country and region. They typically address issues such as product safety, advertising standards, and consumer rights. Compliance with these legal requirements is essential to safeguard consumer interests.

Similar Concepts or Synonyms:

  • Customer
  • Client
  • Patron
  • Buyer
  • End User
  • Customer Base

International and National Examples:

  • Amazon: A globally recognized e-commerce platform that serves consumers worldwide, offering a wide range of products with a focus on customer satisfaction.
  • Food and Drug Administration (FDA): In the United States, the FDA regulates and ensures the safety and quality of food, drugs, and medical devices to protect consumers.
  • European Consumer Centre (ECC): An organization within the European Union that provides information and assistance to consumers regarding cross-border shopping and consumer rights.
  • Better Business Bureau (BBB): A nonprofit organization in North America that acts as a mediator between businesses and consumers, promoting trust and ethical business practices.

Examples of Sentences:

  • The company conducts regular surveys to gather feedback from consumers about their product experiences.
  • Consumer preferences play a significant role in shaping product design and development.
  • Ensuring the safety and satisfaction of our consumers is our top priority.

Summary: In quality management, the term consumer refers to individuals or entities that purchase, use, or consume products or services provided by businesses or organizations. Consumers are central to quality management processes, as their satisfaction, preferences, and needs directly impact the quality of products and services. Ensuring the safety, reliability, and satisfaction of consumers is a primary objective of quality management, and businesses strive to meet or exceed consumer expectations to build trust, loyalty, and long-term success.

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