Deutsch: Handwerk / Español: Artesanía / Português: Artesanato / Français: Artisanat / Italiano: Artigianato

Craft in the quality management context refers to the skill, precision, and care applied in the creation or production of goods, often highlighting the importance of craftsmanship even in highly regulated and quality-controlled environments.


In quality management, craft can denote a focus on the artisanal aspects of production where manual skills and traditional techniques play a crucial role in achieving high-quality outcomes. Even in industries that have largely automated processes, the concept of craft emphasizes the value of human skill and attention to detail in ensuring product excellence and uniqueness. This can apply to sectors like luxury goods, fine arts, bespoke manufacturing, and gourmet foods, where craftsmanship is a key component of the product's value proposition.

Craftsmanship in quality management involves:

  • Attention to Detail: Ensuring that every aspect of a product is carefully considered and executed, resulting in superior quality and performance.
  • Skill and Expertise: Utilizing the specific skills of craftsmen who are highly trained and experienced in their fields.
  • Quality over Quantity: Prioritizing the quality of each individual item over mass production goals, often resulting in limited production runs of exceptionally high-quality products.
  • Material Selection: Choosing high-quality or unique materials that contribute to the overall excellence and distinctiveness of the product.

Application Areas

Craft is particularly relevant in industries where individual skill and artistic input are crucial, including:

  • Luxury Fashion and Accessories: Where manual techniques such as leatherworking, tailoring, and jewelry making are prized for their precision and quality.
  • Bespoke Furniture and Woodworking: Where artisans’ skills in carpentry and finishing can significantly influence both aesthetic and durability.
  • Culinary Arts: In high-end gastronomy, chefs apply craft in the meticulous preparation and presentation of dishes.
  • Fine Arts and Crafts: Including ceramics, glassmaking, and metalworking, where individual artistry and technique are paramount.

Well-Known Examples

A prominent example of craft in quality management is seen in companies like Rolls-Royce, where luxury automobiles are assembled and finished with a high degree of handcrafting. This not only ensures top-quality but also imbues each vehicle with a sense of uniqueness and prestige.

Treatment and Risks

The challenge in managing craft within a quality management system lies in balancing the consistency required by quality standards with the variability inherent in handcrafted products. There is also a risk of skills scarcity as traditional techniques may be in decline or difficult to replicate at scale. Thus, maintaining a skilled workforce and transferring artisanal knowledge is critical in industries that rely on craftsmanship.

Similar Terms

  • Artisanal quality
  • Handcrafted
  • Workmanship



In the quality management context, craft refers to the application of specialized skills and traditional techniques to produce unique, high-quality products. Emphasizing craftsmanship in production processes can enhance product value and appeal, especially in markets where quality, rather than quantity, is the primary competitive advantage.


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