In the quality management context, competitiveness refers to an organization's ability to effectively and efficiently deliver products or services that meet or exceed customer expectations while maintaining a strong position in the marketplace. It encompasses various factors, including product quality, cost-effectiveness, innovation, customer satisfaction, and the ability to adapt to changing market conditions. Competitiveness is a crucial aspect of quality management, as it drives an organization's success and sustainability in a competitive business environment.

Application Areas

  1. Product Quality: Ensuring the consistent quality of products is fundamental to competitiveness. Organizations must meet or exceed established quality standards to gain a competitive edge.

  2. Cost Efficiency: Managing costs while maintaining quality is essential. Efficient processes and resource utilization contribute to competitiveness by allowing organizations to offer competitive prices.

  3. Innovation: Staying competitive often requires innovation in products, processes, and technologies. Organizations must continuously seek ways to improve and differentiate themselves.

  4. Customer Satisfaction: Meeting customer needs and expectations is a cornerstone of competitiveness. High levels of customer satisfaction can lead to repeat business and positive word-of-mouth referrals.

Examples of Sentences

  • The company's competitiveness was evident in its ability to deliver high-quality products ahead of schedule.

  • The competitiveness of the industry was driven by a relentless focus on innovation.

  • Several factors contributed to the competitiveness of these businesses, including skilled workforces and efficient supply chains.

  • She played a crucial role in competitiveness by streamlining production processes.

Well-Known Examples

  1. Toyota Production System: Toyota's approach to manufacturing, often referred to as the Toyota Production System (TPS), is renowned for its emphasis on quality, efficiency, and competitiveness. It has been adopted by numerous organizations worldwide.

  2. Six Sigma: Six Sigma is a methodology aimed at improving processes and reducing defects. It has been widely adopted by companies such as General Electric and Motorola to enhance competitiveness.

  3. ISO 9001 Certification: Organizations seeking to demonstrate their commitment to quality and competitiveness often pursue ISO 9001 certification, a globally recognized standard for quality management systems.


  • Failure to Adapt: Organizations that do not adapt to changing customer preferences, market conditions, or technological advancements may lose competitiveness.

  • Quality Issues: Consistently delivering low-quality products or services can harm an organization's reputation and competitiveness.

  • Cost Overruns: Poor cost management and inefficient operations can erode competitiveness by making products or services less price-competitive.

Similar Terms and Synonyms

In the quality management context, terms and synonyms related to competitiveness include "business competitiveness," "market competitiveness," "competitive advantage," and "industry competitiveness." These phrases are often used interchangeably to describe an organization's ability to thrive in a competitive marketplace.


Competitiveness in the quality management context refers to an organization's ability to deliver high-quality products or services efficiently while maintaining a strong market position. It encompasses factors like product quality, cost-effectiveness, innovation, and customer satisfaction. Organizations that prioritize competitiveness are better positioned to succeed in competitive business environments.


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